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      jorbrown posted an update

      3 weeks ago

      Question, what does implant planning and presentation look like in your office? Do you charge for the CBCT? How do you present the implant as the best option for patients?

      Nolan, Jedediah and 2 others
      6 Comments
      • We don’t charge at our office for the CBCT. I see it as a tool I need and it costs me nothing more to take a scan. But then again we do a 3D scan on all our new patients.

        We always give 3 options:

        Good: removable partial.

        Better: Fixed Bridge

        Best: Implant

        We have models of all three and put them in front of the patient.

        We tell them advantages and disadvantages.

        Partial: replaces the tooth, most affordable option, but is removable and uncomfortable.

        Bridge: fixed, but we have to cut down two other healthy teeth.

        Implant: best option, the only downside is that the price is higher in the short run.

        Hope that helps.

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        • I love the idea of not charging for CBCT. Its a great lead generator for your implant cases.

          However, not being a practice owner, we usually end up charging for it (because that’s how the practice does it) Some people argue that due to the liability of the CBCT, some fee should be charged. Others say that a serious patient will be willing to pay for CBCT, so it’s a good way to screen serious vs non-serious patients.

          You can be successful either way. But sometimes you gotta give free value to help get the patients more valuable information and gain trust.

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          • Curious what others are doing for this!

            • We always charge for it when planning a case, however we don’t charge for it after that. Meaning control and follow up cbct is free. Additionally in most cases we don’t charge for a consultation if we charge for cbct. That gives us the best of both worlds. The practice makes money for the use of cbct while the patient gets a “freebie” consult at the same time and stays happy for “not overpaying” and more often than not the patient usually comes back in for the procedure. Also if the case is complex and pricey and involves bone augmenting, personally I don’t charge for the GBR surgery, rather I just charge the price of the bone graft material and explain to the patient that I’m keeping them happy by not letting them pay an extra $400-700. They get super excited and appreciating for it and become a loyal patient that comes back and sends their friends and relatives because it’s “cheaper” than most places. I understand that personally I make a little bit less money on such cases but I’m okay with it because it gives me more patients in the long run. @ivan-chicchon

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              • @javohiros I really like the idea of doing the bone graft at no charge! Charging for the CBCT helps to qualify the patient and get them more committed to moving forward. Nice!

                @suredds do you guys CBCT every patient? I know you had a huge volume. Wondering how that works out in a big multi-clinic center like the one you’re at.

              • We CBCT every PT that mentions they maybe interested in implants. We do not charge for them. We never have, as we consider it a loss leader to get more cases. As for bone graft we will wave it in certain cases if it closes.the deal. I find most of the time I don’t need more than .25cc.